AI Adelaide helps Adelaide businesses automate missed calls, follow-ups, and admin without adding more office overhead.
Your Google Business Profile (GBP) is the single most important local SEO tool for your Adelaide business. It is what shows up in the Google Map Pack — the top 3 local results that appear above everything else. And it is completely free. This guide walks you through setting it up and optimising it properly.
Step 1: Claim Your Profile
Go to business.google.com and search for your business name. If it already exists (Google auto-creates listings), claim ownership by verifying via postcard, phone, or email. If it does not exist, create a new listing.
Step 2: Fill Out Everything
Google rewards complete profiles. Fill out every single section:
- Business name: Use your real business name — do not keyword stuff
- Category: Choose the most specific category (e.g., "Plumber" not "Home Services")
- Address: Your physical address in Adelaide
- Service area: List all the suburbs you serve
- Hours: Accurate opening hours, including holiday hours
- Phone: Your business phone number
- Website: Link to your site — if you do not have one, see our website design page (from $699)
- Description: 750 characters describing what you do, where, and why people should choose you
Step 3: Add Photos
Businesses with photos get 35% more clicks on their GBP. Add:
- Logo and cover photo
- Photos of your team or shopfront
- Photos of your work (before/after for tradies, dishes for cafes, etc.)
- Photos of your van, equipment, or workspace
Keep adding new photos regularly — Google likes active profiles.
Step 4: List Your Services
Use the Services section to list every service you offer with descriptions and prices where possible. This helps Google match your profile to specific searches like "hot water system repair Adelaide" or "brunch Norwood."
Step 5: Get Reviews
Reviews are the #1 ranking factor for the Map Pack. Aim for 50+ reviews with 4.5+ stars. Here is how:
- Send every happy customer a direct link to your review page
- Ask within 24 hours of completing the job — while they are still happy
- Respond to every review (positive and negative) within 24 hours
- Never buy reviews — Google will catch you and penalise your ranking
We set up automated review request systems as part of our automation services — customers get an SMS 24 hours after their job, with a one-tap link to your review page. From $199/month.
Step 6: Post Updates
GBP has a posting feature — use it. Post updates about new services, special offers, or business news at least once a month. Google likes active profiles and posts show up in your profile when people find you.
Step 7: Monitor Insights
GBP gives you free analytics — how many people viewed your profile, how they found you (search vs maps), what actions they took (called, visited website, asked for directions). Check this monthly to see what keywords drive traffic.
Common Mistakes to Avoid
- Keyword stuffing your business name: "Adelaide Plumbing Services Hot Water Blocked Drains" — Google will penalise this
- Inconsistent NAP: Your Name, Address, and Phone must match exactly across your website, GBP, and all directories
- Ignoring negative reviews: Respond professionally to every review — potential customers read your responses
- Not listing service areas: If you serve Glenelg, Norwood, and Prospect, list all three as service areas
How We Help
We include Google Business Profile setup and optimisation in every website package and as part of our SEO retainer from $399/month. If you want it done properly without spending hours on it, book a free chat. See all services or read our full pricing.